5 Steps to Embracing the Marketing Dark Side

A wise little green puppet once said, “the fear of loss is a path to the dark side.” 

But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?

That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. 

Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel. 

And we should embrace it. 


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