What Jeff Bezos has accomplished with Amazon is one of the greatest entrepreneurial accomplishments. This episode explores how he made it happen.
 
Alex and Steve discuss the 4 cycles that Steve has found in the Bezos Letters.

1. Test

2. Build

3. Accelerate

4. Scale

They also discuss how these things can help anyone grow their business and how to keep the day 1 mentality that has made Amazon what it is today.

For full show notes visit: https://creatingabrand.com/050