Mental Models, Highway Care, and Retailers Battling Tight Markets with Grace Sharkey

In this episode of Everything is Logistics, host Blythe Brumleve and guest Grace Sharkey of FreightWave discuss mental models, an interstate healthcare network for truck drivers, import reports, and how retailers are coping with a tightening market and a wacky economy. They also briefly discuss the drama surrounding Meghan Markle and the royal family. Tune in to hear their insights on all these topics.



[00:01:55] Mental models for problem-solving.

[00:03:58] Decision-making and Hicks Law.

[00:09:16] Goldilocks Zone.

[00:13:00] Perfect customer experience.

[00:17:23] Roko's Basilisk thought experiment.

[00:19:48] The dangers of AI.

[00:24:15] The Bullshit Asymmetry Principle.

[00:29:33] Highway Care Network.

[00:30:33] Telehealth clinics for truckers.

[00:34:35] Trucker health services.

[00:39:39] High inventory levels and low sales.

[00:42:14] Student loans and consumer spending.

[00:46:37] The end of globalization.

[00:49:30] Royal drama and coronation.

[00:54:23] The disappointment with Megan Markle.

[00:57:09] SEO and self-promotion.



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Blythe Brumleve

Telling the stories behind how stuff (and people!) get from point A to B. Hosted by Blythe Brumleve, a digital marketer with more than a decade of experience in the freight and logistics space— helping companies save time, shorten sales cycles, and stand out from their competition with on-demand digital marketing training.

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