Unleashing the World’s Most Powerful Marketing Force with David Meerman Scott

If you want to unleash the superpower of sales and marketing into your business, you need to create fandom around your product or service. Here's how you create fans!

In this episode, Alex Sanfilippo interviews David Meerman Scott on his book Fanocracy.

 What is fanocracy?
An organization that inspires incredible passion for a brand or idea, by putting the customer's needs above everything else. It’s the idea of true human connection. When an organization allows its fans to take over and rule, the organization behind it becomes so successful.

We go over a few chapters from the book:
Chapter 4 To Get Closer Than Usual
Chapter 6 Give More Than You Have To
Chapter 9 Break Down Barriers
Final Chapter

For full show notes visit: https://creatingabrand.com/unleashing-the-worlds-most-powerful-marketing-force-with-david-meerman-scott

Podcasting Made Simple | For Podcasters & Podcast Guests

Alex Sanfilippo, PodPros.com

Podcasting Made Simple is a top-rated podcast that releases weekly masterclass episodes focused on helping podcast guests and podcast hosts improve their craft so they can make a bigger impact on the world. Listen as Alex Sanfilippo, along with other successful podcasters and podcast guesting experts, share practical and actionable ideas for succeeding in the world of podcasting. Prepare to elevate your podcasting game! Podcasting Made Simple is the official podcast of PodPros.com (PodMatch and PodcastSOP)

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